Replying to the speculations of analyst Mike Hickey, which forecasted the marketing of a cheaper PlayStation 3 edition without the costly embedded Blu-ray drive, Sony was resolute in specifying that the simple idea would be absurd and would kill “the backbone” of the console because games are built just upon the BD format. “Blu-ray will always be part of PS3“, Sony says, but the market environment and the slow, too much slow growth of high definition disks sales allow to easily predict the fact that within the years to come such model will be only valid for the videogames of the Japanese console and very little more.
Blu-ray, the optical format for high definition that won the commercial and technology war against Toshiba HD DVD, continues to be the great question mark of the multimedia market. If the inquiries highlight how consumers aren’t presently interested to the new technology, the disk “in blue” brings controversy also and foremost among the giants of consumer electronics, alternatingly foreseeing for Blu-ray the perspective of a bright future or a short run which soon will take it into oblivion, replaced by more advanced contents delivery channels.
Since the past 19th of February, when Toshiba announced the forsaking of HD DVD, the Sony Blu-ray format has became the only standard for the distribution of Hollywood blockbusters in high definition. But at the end of the commercial war between the hi-def formats, after almost three years of hits below the belt and arid controversy, what remains is a market unwilling to go conquered by the (presumed) marvels in 1080p and consumers not particularly interested. However the majors believe in it, and the tech companies continue to invest into the improvement of devices and disks based on the “blue” standard specifications.