Before growing into a worldwide phenomenon run by the worst cyber-criminals gangs out there, spam was an annoyance limited to the few intimate users of the ARPANET network. It was there, before the technology at the foundation of ARPANET gave life to the modern Internet, that 36 years ago the Digital Equipment Corporation (DEC) marketing manager Gary Thuerk sent what is officially acknowledged as the first mass marketing e-mail in history.
Despite it offers a service aimed at a very selected public of video games fans, in the latest weeks Good Old Games has been the most discussed topic on-line. “GOG.com simply cannot remain in its current form“, an unexpected message on the retrogaming store homepage stated, and many believed that the service had shut down for financial issues or who knows what. The truth was, it was discovered some days later, that the GOG.com management had decided to close the long beta phase of the site with a shocking marketing stunt.