In the days between the 14th and 17th of June Los Angeles hosted the Electronic Entertainment Expo, the most important yearly exhibition of interactive entertainment where big names and small publishers showed an almost endless cornucopia of video games coming for the next months (and years). The E3 2010 edition was marked by publishers optimism for a market that suffers the economic crisis but hopes to return soon to make the same money they were used to. Many, too many sequels were showed, while the final result suggests a noticeable revival compared to the past editions. What follows is a personal survey of the stuff appeared during and around the video gaming show, where highly appealing games and underdogs with no big names behind them alternate as usual.
What do the (relatively) recent exploit of Nintendo’s Wii console, the iPhone popularity and the videogaming velleities of social networks like Facebook share? They all are facts which have contributed to open the video games market to a broader and broader audience, establishing the principle that casual gaming, that kind of ludic activity which does not force you to know the magic sequence “WASD” or the difference between a hack’n slash and a “pure” role playing game, is a growing phenomenon that will eventually shape the entire industry alongside its traditional technological and commercial models.
It’s pretty interesting, from the perspective of someone steadily busy in revisiting old videogaming myths and old computer stuff in general, to immerse once a mouth in a stream of promotional stuff from the upcoming or recently published games. You can get a rather effective idea of how much time have passed since you secretly believed to be one of the few “chosen” people to know about this thing called “videogame”, and how much historical consciousness is precious to fully enjoy the wonders the market offers nowadays.
No, not yet, but a brief collaboration with the videogames multinational Electronic Arts shows the keen interest of the auteur for the interactive entertainment and its expressive imagery. Dario Argento, one of the true masters of Italian and international motion pictures will give his voice to a characters of the localized edition of Dead Space, the survival horror game with which EA prepares to challenge Capcom and Resident Evil within the next October.