Maybe it isn’t correct to use expressions like “the Sony failure”, “the death of PlayStation platform” and others on the same model, but the numbers released by market research experts and by NPD Group in particular surely outline a more and more discouraging situation for the market adventure of PS3, continuously highlight the mistakes and the inability of Sony Computer Entertainment into innovating the videogaming market as in the past years and set off even more the clamorous success of Microsoft and Nintendo branded home consoles.
Microsoft continues to push on the aggressive Xbox 360 price strategy announced in the first days of September. After having brought the cost of the basic console version below 200 dollars in the United States, Redmond has got through doing the same in the Old Continent where Xbox 360 “Arcade” will have a price of 180 € starting from tomorrow September 19.
In a candid impotence acknowledgment in regard of the money-making machine that the Wii console has turned to be, senior vice-president of Microsoft’s Interactive Entertainment Business division Don Mattrick has clearly said that the larger part of seventh generation home consoles’ sales is enlarging and will continue to enlarge the yet-puffy Nintendo’s wallet.
Sony Computer Entertainment chairman Kazuo “Kaz” Hirai would like to sell 150 millions of PlayStation 3 in ten years, but even that wouldn’t be enough to recover from the astounding cost of the 3 billions of dollars lost for the console. It has been said not by a Nintendo fanboy but by the Sony Corporation Chief Executive Officer Sir Howard Stringer, who has frankly admitted with the press that PS3 is and will be a product at a loss for the coming years yet.
Is cause of a sensation the news coming from Japan in these days, according to which the Microsoft Xbox 360 console has exceeded the Sony PlayStation 3 in weekly sales. A fact that’s undoubtedly exceptional, considering that the American device has always been only a little more than an appearance in the Japanese videogaming scenery, and that can be an ideal background for some general considerations on the present landscape of the endless war among the seventh generation home consoles.